After tough first half of year for housing sales, industry eyes revival in festive season
Pune's residential market had a rough first half of 2026 — cautious buyers, slower sales, delayed decisions. Anarock reported new home sales dipped 15% in Q2 (Apr-Jun), the steepest decline among Indian metros.
Industry voices expect momentum to pick up around Navratri-Dussehra-Diwali, driven by new launches, infrastructure progress, and festive offers — though YoY growth may be softer than past festive cycles (Aditi Watve, Anarock).
Developers report enquiries already rising. MD, Anand Agarwal, is quoted noting Ceratec is offering a 7% assured ROI for two years from agreement date on their commercial project in Balewadi (i.e., Tower 108) — and says it's getting a good response from investors.
Kohinoor Group's Vineet Goyal cited strong traction in the "Golden Triangle" (Punawale, Tathawade, Wakad) plus continued interest in Hinjewadi/Kharadi.
A buyer anecdote: someone who got a job in Hinjewadi is waiting for the festive season to book a flat on an "auspicious day."
Demand recovery is expected from August onward, especially in mid-premium/premium segments — 78%+ of Q2 new supply was priced ₹40L–₹1.5Cr.
Big supply wave coming: 40,000–45,000 units expected to launch in Pune between Oct 2026–Mar 2027 (JLL's Ritesh Mehta), including redevelopment projects.
VTP Realty's Sachin Bhandari says they're entering new micro-markets like Tathawade this year with premium/luxury launches.
Financing incentives are shifting from freebies (gold coins, stamp duty waivers) toward structural affordability tools — 20:80/10:90 payment plans, subvention schemes (no EMI till possession), and price-lock guarantees (NoBroker's Saurabh Garg).
